- Market and competitor analysis
Evaluating your niche, audience, and comparing your offer with competitors.
Defining goals, communication channels, and customer acquisition methods.
Managing reputation, media presence, influencer outreach, and personal branding.
A month-by-month roadmap: promotions, campaigns, product launches.
- Industry-specific exhibitions and platforms
Choosing online and offline platforms for visibility and lead generation.
What to prepare: slide decks, commercial offers, videos, and more.
- Loyalty and referral systems
Designing a program to reward returning clients and attract new ones.
Key stages of the customer journey from first contact to final purchase.