Purpose | Provider |
Email marketing | SendPulse |
Payment processing | Stripe, PayPal, Revolut |
CRM system | KeyCRM |
Cloud storage & documents | Google Drive |
Website analytics | Google Analytics (GA4) |
Marketing tracking | Meta / Facebook Pixel |
Online meeting tools | Zoom, Google Meet (if used) |
Data Type | Retention Period |
Course registrations, CPD records | 6 years (legal & educational retention) |
Financial data | 6 years (legal obligation) |
Marketing data | Until you unsubscribe |
Analytics (GA4) | 12–36 months |
Emails | 1–3 years |
CRM profiles | As long as the student/client relationship exists |