● tech startup founders at pre-seed or seed stage who want to build a scalable business; ● entrepreneurs who already have an idea for a global tech business and want to bring it to life; ●startup teams preparing to pitch to investors or venture funds; ● entrepreneurs who want to build a strong pitch deck and become investment-ready; ● family office professionals interested in identifying promising tech ventures and navigating the startup landscape; ● venture capital representatives looking to better understand startups and their investment potential
Our STUDents are:
Key Benefits of the Course
Quick results and individual approach
Practical results are achieved in just 1.5 months instead of the traditional 2 years.
Learning in small groups of up to 10 people, with a personalized approach for each participant.
Practicality and geographical flexibility
Minimum theory and maximum analysis of practical cases and teamwork.
The course is suitable both for first-time founders and entrepreneurs with Pre-seed or Seed stage startups.
Study online from anywhere.
Proven success and completed projects
Hundreds of graduates with video testimonials confirm the effectiveness of the course and its practical results.
Each participant finishes the program with a clear strategy, investor-ready pitch deck, and a product customers truly need.
Financial support and certification
The top students will receive additional grants to continue their education.
All graduates receive certificates of successful course completion.
Unique content
This course isn’t typical business training. It’s built for entrepreneurs who want to move from idea to investment fast, with real, practical results. You'll avoid key mistakes, build a product the market needs, craft a strong go-to-market strategy, and prepare an investor-ready pitch deck.
Price and accessibility
The course is built by Business School London to make unique knowledge and practical tools accessible to nearly any motivated entrepreneur — available both online and offline in London. It's a chance to gain high-quality business education and real results without unnecessary theory.
Course Speaker
Ulyana Shtybel is the Co-founder and CEO of Quoroom.com, a UK-based capital raising and investor relations platform, and Co-founder of Enkidu, a Swiss non-profit for institutional donors. Former Executive Director of the Warsaw Stock Exchange Office in Ukraine. She is a startup mentor, fundraising and investor relations expert, and a researcher in Impact Investing. Ulyana holds a PhD in Economics and has supported deals exceeding $20 million. Recognized among the Top 50 Women in European Tech and named Investment Technology Leader of the Year 2021 by Finance Monthly.
SC
One of the key courses of the school
12 years
Of the professional experience
100+
Successful graduates
Diplomas & Accreditations
Startups Development and Investment course programm
Market Opportunity: Exploring untapped market gaps that can serve as a launchpad for startup growth. This involves identifying underserved needs, emerging trends, and areas of inefficiency that present real opportunities for innovation and disruption.
Problem Definition: Clearly articulating the core problem your product or service addresses. This includes defining the problem at the MVP stage and outlining how the solution evolves with your long-term vision. A well-defined problem sets the foundation for a meaningful value proposition.
Pain Statement: Crafting a focused and impactful statement that highlights the specific pain point your target customers face. This statement should be emotionally resonant and quantifiable, helping to align your solution with real user needs.
Market Sizing: Measuring the potential of your market through TAM, SAM, and SOM analysis. Understanding the size and scope of your opportunity is key to setting realistic growth targets and attracting investors.
Evaluating the timing for your startup — what has changed in the market that makes your solution viable today? This may include technological breakthroughs, regulatory shifts, or evolving consumer behavior that create a unique window of opportunity.enhance productivity, and drive success. These tools include project management software, marketing platforms, financial analysis systems, and AI-driven applications that optimize decision-making and automate processes.
Solution & Value Proposition: Clarifying the core solution your startup offers and defining whether it acts as a “painkiller” (urgent fix) or a “vitamin” (long-term benefit). This stage helps founders sharpen their offering to deliver clear and compelling value to their target customers.
Pain Revalidation: Revisiting and validating the pain statement to ensure the problem is still pressing and relevant. This step ensures that the solution remains closely aligned with real customer needs.
Competitive Analysis & Positioning: A comprehensive look at the competition — including traditional solutions, indirect competitors, and customer inertia. This section also focuses on shaping a counter-positioning strategy with clear segment targeting, pricing models, and unique differentiators such as being first to market, holding patents, or leveraging exclusive partnerships.
Product-Market Fit Strategy: All of these elements come together to guide founders toward achieving product-market fit — the critical point where your product meets a strong market demand and begins gaining traction.
Customer Segmentation: The process of dividing a broader market into clearly defined customer groups based on shared characteristics, behaviors, or needs. Effective segmentation allows startups to target their efforts with precision and tailor messaging to specific audience segments.
Ideal Customer Profile (ICP): Defining your perfect customer — the one who gains the most value from your product and is most likely to buy. A well-crafted ICP helps align product development, marketing, and sales strategies to maximize engagement and conversion.
Customer Interviewing: Conducting structured conversations with potential users to uncover unmet needs, behaviors, frustrations, and expectations. Interviews provide valuable qualitative data that validates your assumptions and helps refine your solution.
Validating Customer Need & Identifying Breakpoints: Ensuring there is a real and urgent problem to solve by pinpointing where the current process fails and what customers truly expect in a better solution. This insight is crucial for developing relevant, impactful products.
The module provides the tools and techniques needed to create a robust marketing strategy and drive business growth.
Business Model Development: Outlining how your startup creates, delivers, and captures value. This includes understanding key financial metrics like LTV (Customer Lifetime Value) and CAC (Customer Acquisition Cost) to ensure sustainable growth and profitability.
Growth Strategy: Exploring and selecting the right approach to scaling your business:
Product-Led Growth: Letting your product drive user acquisition and retention
Sales-Led Growth: Building a strong sales team to close deals and grow revenue
Marketing-Led Growth: Using brand, content, and campaigns to attract and convert customers
Go-to-Market (GTM) Strategy: Identifying the most effective channels and tactics for entering the market, reaching early adopters, and gaining traction quickly. This includes both digital and offline approaches, tailored to your target audience.
Partnerships & Strategic Channels: Mapping potential partnership paths and early collaborations — which may also hint at future acquisition opportunities. Partnerships can amplify your reach, strengthen credibility, and open new growth avenues.
This module provides practical tools for attracting investment and building investor confidence:
Investor proposition & storytelling: Communicating your vision and market potential through a clear and persuasive narrative.
Exit strategy: Planning future exit scenarios to align with investor expectations.
Pitch deck: Structuring a compelling presentation that covers all key investor concerns.
Investor types: Identifying and targeting the right investors for your startup stage.
Capital raising techniques: Navigating funding options — from bootstrapping to SAFE and priced rounds.
This module equips founders with the knowledge and confidence to raise capital effectively and stand out in a competitive funding environment.
Company Formation & Jurisdictions: Guidance on how to properly register your startup and choose the most suitable legal jurisdiction based on taxation, fundraising potential, and global scalability. This ensures your company starts on the right legal footing from day one.
Founders’ Equity Distribution: Strategies for fairly and effectively dividing equity among co-founders, balancing contributions, roles, and long-term commitment. Clear agreements help prevent future conflicts and build a strong founding team.
Investor Equity & Best Practices: Understanding how to structure investor ownership in a way that attracts funding while protecting founder interests. This includes best-practice approaches to valuation, dilution, and cap table management.
Legal Pitfalls & How to Avoid Them: Practical legal tips to steer clear of common mistakes that can delay growth or deter investors — from poor documentation and unclear IP rights to unbalanced shareholder agreements.
Your Feedback:
Your process of providing evaluation, comments, or reviews regarding someone's work, behavior, or results. Feedback can be both positive and constructive, with the aim of improving or recognizing efforts.
In educational and professional contexts, feedback helps enhance skills and achievements, allowing individuals to see their strengths and areas for improvement.
Your Reflection:
Your process of thinking deeply and analyzing one's actions, decisions, emotions, or events. Reflection helps in understanding what happened, why it happened, and how behavior can be changed or improved in the future.
It involves self-assessment and critical thinking about one's experiences, contributing to personal and professional growth.
START AND DURATION
Takes place 6 times a year.
Takes place 6 times a year.
Start of the course
The course starts every 2 months.
1.5 months
1.5 months
Duration
The course lasts 1.5 months or 6 weeks
Project work
Project work
Result
Ends with practical project work related to the student's business request
BOOK A COURSE
PLACE
Training will occur offline in London and online on the ZOOM platform
● High-quality video course with practical homework assignments
● Educational materials and a sample packing algorithm for your idea/business
● Independent completion of homework assignments without feedback
● Training period of 1.5 months
● Start anytime
Book a course
ONLINE
$
2000
● Online learning format
● Fixed study schedule (120 minutes once a week)
● Mini group of 4 to 10 people
● Personal assistant/support
● Educational materials and a sample packing algorithm for your idea/business
● Homework assignments with feedback from the consultant
● Training period of 1.5 months (6 sessions)
● Certificate of course completion
● Opportunity to present your project to a potential partner/investor
● Start in February, April, June, August, October, December
Book a course
OFFLINE
$
4000
● Offline learning format in London, UK
● Fixed study schedule (120 minutes once a week)
● Mini group of 4 to 10 people
● Personal assistant/support
● Educational materials and a sample packing algorithm for your idea/business
● Homework assignments with feedback from the consultant
● Training period of 1.5 months (6 sessions)
● Certificate of course completion
● Opportunity to present your project to a potential partner/investor
● Visa and tourist assistance
● Start based on group enrollment
● Author's book on business packaging as a gift
Book a course
SOCIAL RESPONSIBILITY:
At SC Business School, we believe that education is a catalyst for positive change. For this course, 5% of the income will be officially transferred to charitable projects focused on providing quality education for children from socially vulnerable groups, while 2 free spots will be reserved for social entrepreneurs or veterans. Impact Fuels Our Future!
Awards
● Each student will receive a certificate of completion of the course
● You will be added to the alumni chat and community
● The top students will receive additional grants to continue their education
● Graduates of the course can receive additional consulting support from SC CONSULTING
● Webinar is held monthly by prior agreement. ● The duration is 60-90 minutes depending on the number of participants. ● All webinar participants will have the opportunity to book the course at a discounted rate if desired.
DURATION AND BONUSES
● Information about the structure of the course. ● Answers from the speaker and a detailed understanding of the course content and its value to you in the future. ● Analysis of practical previous cases.
WHAT YOU GET
Free webinar about the course, its value and content
Reviews
Ulyana and her team gave us a solid roadmap for launching and funding our startup. She broke down complex investment concepts into real, actionable steps. Her strategic input was a true game changer for our project. Ulyana’s guidance is a must for anyone serious about fundraising.
Tanya Kryva
IT Project Manager | PSMI
After consulting with Ulyana on investment strategy for a startup, I received clear, practical insights that were immediately applicable. Her questions led to real clarity, and her expertise was obvious. Highly recommend her advice.
Answer 5 questions and get an individual consultation from the owner
Enter your details so that we can contact you
Leave your contacts and we will call you back
Leave your contacts and we will call you back
Leave your contacts and we will call you back
Enter your contacts to download the presentation
Enter your contacts to download the lesson
Privacy Policy
In this material, we will tell you why we collect data about you, how we store it and how we use it. The privacy policy described below is relevant for all personal data processed on our service during the purchase of products from the site. Some data begins to be collected already during a simple visit to the resource, others require any interaction with the site and, of course, a purchase.
1. About us
The full name of our company is SC CONSULTING . Our head office is located in city of London. You can find complete information about the company on the relevant page of our website in section "About us". We take full responsibility for the collection and storage, as well as the proper use of personal data of our customers, more about this is described below in the material. In case of any questions, suggestions, complaints and remarks regarding the implementation of this policy, you can always contact our email address sc@savitskiy.biz.
2. Types of personal data in our processing
2.1. General personal data. This category includes the following list of data:
а. Full name, place of employment, gender.
b. Contact information, current bank account specified during registration, and other data specified during registration, including: legal name of the company, legal address, telephone numbers, VAT number, email address for correspondence. Art. Information about the inquiries and purchases you have made.
c. Our correspondence with you. When you contact us by e-mail or when you post on a social network, your communication with the company is recorded. Similarly, during a phone call to our support service, your conversation with a specialist is also recorded. In some cases, the conversation is used not only for archiving, but also for training staff for further work with clients.
d. Information recorded during the use of the site, or our programs and any digital media. – During your visit to the site, the IP address from which you enter is automatically recorded, as well as the type of browser used, the operating system of the web link and some features of your type of response on the Internet. – When you open a newsletter from our company, our settings allow you to receive an automatic notification about this, as well as when you click on a link you receive in our newsletter. – If you allow, then we also receive data about the place where you are.
e. Information about social networks. Social networks may have different settings, so in some cases information about you comes from social networks. When you use any of the networks, you do it with the help of an account, your profile stores data about you, contact information, pattern of behavior on the Internet. If you are interested in the question of what data the social network transmits to a third party, you can find such information in the profile settings of the social network, as well as in the section on its privacy policy.
f. Information you choose to share. This means your personal comments, filling out surveys, windows in the website application, etc.
2,3. Cookies and similar technologies. When using the site, information is also recorded through cookies and similar technologies. You can learn more about this in the cookie policy section of our website.
2.4. Individual services, programs or activities. There is a list of services, events and applications for which we can collect and use not only the data provided by our privacy policy, but also additional ones. Please note: we always inform you about such cases additionally, so you consent to the storage and processing of such data and it won't pass by your attention.
3. How data is collected
Below we provide information about how our company collects, stores and uses data, and the purpose we use it for.
3.1 Informational purpose of data collection and use. In the event that you do not register on our site, or do not provide any information about yourself, we receive only the data provided by the browser. This is the following information:
Your IP address
When a request is made
Greenwich Mean Time
Your request
HTTP status code
Amount of data that was transferred
Conclusion on the success of the request
If the request failed, a message about it
The site from which the request was made
The browser used during the request
What OS is used
Screen resolution specifications
Browser plugins
What software the browser uses, its version and language
Data about cookies is also received, which can be found in more detail in the section on the policy of using these files.
3.2 Data collected during registration. Purchases on the site are made according to a certain algorithm, namely by means of an application. Filling it out involves specifying certain data: the name and address of the customer's company, contact information (phone number, email address, etc.). This information will be stored on our company's server.
Please note: during registration, you separately consent to the collection and use of the data that you indicate in the application. When confirming consent to the order, you must click "yes" under the message "I give consent" or "I confirm consent" regarding the processing of personal data.
4. How is the data used?
a. To contact the customer during application processing. If it is about concluding a contract, the data will be used for its processing. We guarantee security so that information does not get to third parties, for this we use SSL encryption technology. This is especially important when entering financial data.
b. To enable users to use our online services and mobile applications, as they may require the tracking of your geographic location, for example, to show the closest service to you, etc. – To simplify your work with our online services based on the analysis of information collected by our digital media, including cookies. A simple example: the service analyzes which digital channel is more convenient for you to communicate with – it can be mail, one of the social networks, whether you access from a mobile device or a PC. Based on this analysis, the use of the service is organized using the most convenient channel for you.
с. Communication with users. In order to be able to contact you with a message, answer a question or send an offer, we store and use previously collected data.
d. For statistics. There are several types of statistics. The general purpose is to identify the main trends of interest in our services and the main patterns of behavior on the site. And in this case, general data are taken into analysis, and personal data (name, email, etc.) are not used. The data of other information dealers is added to the data collected by us, but the personal conference data of customers is in no case used in reports, etc. without separate consent of the owner. General statistics are needed to improve the operation of the resource, so that our company can best meet the expectations of customers, develop new products and services that are relevant and in demand, make the design more convenient, etc.
e. For direct marketing The personal information you provide during registration may be used by the company to communicate with you for advertising purposes. When sending you newsletters, brochures, promotions, general or targeted to you, we use data. You agree to this when registering on our site.
We work to send you the most personalized information that is relevant to you. So, for this, your data, interests, and network behavior model are analyzed. Not only the data collected and stored by us, but also the open information of other dealers are taken into analysis. But even in this case, no conference information is distributed without your additional consent.
Benefits. Analyzing your preferences, we improve the marketing strategy and personalize our resource for you, and therefore, the use of the collected information in this case has significant advantages for our users. If we already know that you are interested in certain technologies or devices, then the message about new products in this field will come to you first.
– Channels. Advertising communication can be carried out by us using various channels, by mail or in a social network.
– Targeting the user to the audience. This useful option allows us to show you, for example, advertising information of interest to you when you use, for example, Facebook. That is, we transfer the postal address or other contact to the Facebook network, and this resource itself determines whether you have a suitable profile and provides you with marketing information about our resource. Similarly, we work not only with Facebook, but also with other networks and audiences. If you do not want your address to participate in our audience, you can send a letter about it. You can find out more about this on the website of your social network provider.
– You have the possibility to deny or withdraw your consent to receive our messages at any time. Each promotional offer has instructions on how to opt out of similar offers. You can also send us a letter to sc@savitskiy.biz for this purpose.
5. Disclosure or transfer of data to third parties 5.1. General. Disclosure or transfer of the user's personal data to third parties is possible in the following cases:
a. For support. If the third party is an IT service or social network provider, service provider company, advertising agency, fraud detection company, we may share information with them, but there are agreements that they will not share such information further. They can use the data only within the limits. Specified in the contracts.
b. Third-party sites. Our site contains links to other web sites. By moving to another site, you are leaving our site at the same time. Our privacy policy does not apply to other sites to which you link from our page. We cannot guarantee data security when using these resources. You should consult their privacy policy for information on how they collect and use your personal information.
6. Safety and security
6.1. SC CONSULTING takes all necessary measures, both technical and organizational, to protect users' personal information from transfer to third parties and non-agreed use.
6.2. We store personal data for the entire period that is necessary to fulfill the purposes specified in this Privacy Policy, or the term provided by law (in case of disputes).
7. Your rights
If you do not wish to save your personal data, you may not register on the site. We advise you to refrain from this, because from a technical point of view, we do not have the possibility to distinguish registered users according to their desire or unwillingness to save data. That is, during registration, all users agree to save data, please take this into account.
You have the opportunity to access your personal data, and you can change them at any time. If you decide that you no longer agree to the storage of data and object to their processing, you must notify us by e-mail, attaching a screenshot of your identity document to the message. Email sc@savitskiy.biz.
There is also the possibility of data cancellation, along with this, your registered profile will be completely deleted from the site. In the future, you will not be able to use the site. Please note: if you delete your profile, your data may still be stored on our servers. In order not to receive marketing messages, simply refuse them, there are instructions for this in each such message. This can also be done by sending an email to sc@savitskiy.biz.
We inform you that, in any case, you can always file a complaint with the relevant data protection authority. You can also always contact us for any privacy policy questions or clarifications.