● postgraduate students and undergraduates majoring in Marketing or PR;
● community leaders responsible for outreach and engagement;
● marketing and communications specialists;
● anyone who wants to effectively promote their brand, product, or idea.
Key Benefits of the Course
Quick results and individual approach
Practical results are achieved in just 1.5 months instead of the traditional 2 years.
Learning in small groups of up to 10 people, with a personalized approach for each participant.
Practicality and geographical flexibility
Minimum theory and maximum analysis of practical cases and teamwork.
The course is tailored for both beginners and experienced entrepreneurs.
Study online from anywhere.
Proven success and completed projects
Hundreds of graduates with video testimonials confirm the effectiveness of the course and its practical results.
Each participant completes the course with a ready-to-present communication strategy for partners or investors.
Financial support and certification
The best graduates receive financial grants to implement their business ideas or develop existing businesses.
All graduates receive certificates of successful course completion and the opportunity to present their ideas to potential investors.
Unique content
This course is not an adapted version of existing programs, but a unique and modern development designed specifically for business owners. It helps you quickly, simply, and dynamically integrate into current business processes and be ready for growth, scaling, attracting investment, or selling your business at any time.
Price and accessibility
The course is significantly more affordable than traditional business education programs, making these unique insights accessible to almost any motivated entrepreneur, both online and offline in London, fulfilling the dream of many.
Course SPEAKER
Maryna Soloviova is an expert in sustainable communications, corporate social responsibility (CSR), strategic partnerships, and collaborations for social impact. She is the founder of soloveUAgency, Communications Lead at the Social Sciences Department of Oxford University, former Engagement and Partnerships Director at WWF-Ukraine, and ex-Head of CSR & Communications at IDS (Morshynska, Borjomi, across 8 markets). She is also the co-founder of ResisDance, featured at the Oxford Art Festival 2023. Maryna is a speaker, mentor, and organizer of international events in the fields of sustainability, marketing, and innovative collaborations.
This module covers the key elements of effective strategic marketing communications:
Principles of Integrated Marketing Communications (IMC): Building a cohesive communication strategy.
Communications as part of business strategy: Analyzing market environment, target audiences, competitors, and trends.
Segmentation, targeting, and brand positioning: Identifying the right audience and crafting a unique brand position.
Key messaging: Developing clear and impactful brand messages.
Customer Journey Mapping and persona creation: Understanding customer behavior and touchpoints.
Practical exercises: Creating a Key Message Box and Customer Journey Map for your own brand.
This module provides essential tools for building integrated communication strategies and enhancing brand value.
This module covers the essential components of building an effective communication strategy:
Models: AIDA, DAGMAR, 5W — frameworks for structuring communication efforts.
Goal setting: Applying SMART criteria to define clear and measurable objectives.
Key Performance Indicators (KPI): Identifying metrics to track communication effectiveness.
This module provides practical tools to align communication activities with business objectives and measure their impact.
This module explores key aspects of brand development and communication channels:
Brand architecture, values, and attributes: Building a strong and consistent brand identity.
Marketing communication channels: Selecting the right mix for your strategy.
ATL, BTL, TTL: Understanding communication channel classifications.
Offline and online tools: Leveraging diverse platforms to reach your audience.
Choosing effective channels for your target audience (TA).
Media platforms, native advertising, influencer marketing, user-generated content (UGC), situational marketing, and events.
This module equips you with the tools to craft a compelling brand presence and select optimal communication channels.
This module covers the role of content in modern marketing communications:
The role of content in marketing communications: Driving brand awareness, engagement, and conversion.
Content as value: Informing, engaging, and selling through meaningful content.
Storytelling and visual content: Crafting narratives and visuals that resonate with your audience.
Building a content plan: Aligning format, channel, and messaging for maximum impact.
This module provides actionable frameworks for developing effective content strategies that support your business goals.
This module focuses on creative development and brand expression:
Creative brief: Structure and examples for guiding effective creative work.
Tone of voice and visual brand elements: Defining and applying consistent brand personality across all touchpoints.
This module provides practical tools to ensure creative consistency and strengthen your brand’s visual and verbal identity.
This module explores how to build and execute a full-scale Integrated Marketing Communications (IMC) campaign:
Developing a complete IMC campaign: Strategy and channel selection.
Synergy between online and offline channels.
Media planning: Frequency, reach, and cost optimization.
Case studies: Examples of successful integrated campaigns.
This module provides practical tools to design cohesive and effective integrated marketing campaigns across all channels.
This module focuses on managing communications in crisis situations and building a resilient brand reputation:
Types of communication crises.
Action plans for crisis management.
Public apologies and social media responses.
Reputation management in the digital environment.
This module provides practical tools to navigate crises effectively and protect your brand’s reputation in the digital age.
This module covers methods and tools for evaluating and improving marketing campaign performance:
Key metrics: ROMI, ROI, CTR, CPC, CPM, CAC, and more.
Analytics tools: Google Analytics, Meta platforms, CRM systems.
A/B testing and optimization of creatives and channels.
Building a campaign performance report.
This module provides practical tools to measure, analyze, and optimize the performance of marketing campaigns.
Your Feedback:
Your process of providing evaluation, comments, or reviews regarding someone's work, behavior, or results. Feedback can be both positive and constructive, with the aim of improving or recognizing efforts.
In educational and professional contexts, feedback helps enhance skills and achievements, allowing individuals to see their strengths and areas for improvement.
Your Reflection:
Your process of thinking deeply and analyzing one's actions, decisions, emotions, or events. Reflection helps in understanding what happened, why it happened, and how behavior can be changed or improved in the future.
It involves self-assessment and critical thinking about one's experiences, contributing to personal and professional growth.
START AND DURATION
Takes place 6 times a year.
Takes place 6 times a year.
Start of the course
The course starts every 2 months.
2 months
2 months
Duration
The course lasts 2 months or 8 weeks
Project work
Project work
Result
Ends with practical project work related to the student's business request
BOOK A COURSE
PLACE
Training will occur offline in London and online on the ZOOM platform
● High-quality video course with practical homework assignments
● Educational materials and a sample packing algorithm for your idea/business
● Independent completion of homework assignments without feedback
● Training period of 1.5 months
● Start anytime
Book a course
ONLINE
$
2000
● Online learning format
● Fixed study schedule (120 minutes once a week)
● Mini group of 4 to 10 people
● Personal assistant/support
● Educational materials and a sample packing algorithm for your idea/business
● Homework assignments with feedback from the consultant
● Training period of 1.5 months (6 sessions)
● Certificate of course completion
● Opportunity to present your project to a potential partner/investor
● Start in February, April, June, August, October, December
Book a course
OFFLINE
$
4000
● Offline learning format in London, UK
● Fixed study schedule (120 minutes once a week)
● Mini group of 4 to 10 people
● Personal assistant/support
● Educational materials and a sample packing algorithm for your idea/business
● Homework assignments with feedback from the consultant
● Training period of 1.5 months (6 sessions)
● Certificate of course completion
● Opportunity to present your project to a potential partner/investor
● Visa and tourist assistance
● Start based on group enrollment
● Author's book on business packaging as a gift
Book a course
SOCIAL RESPONSIBILITY:
At SC Business School, we believe that education is a catalyst for positive change. For this course, 5% of the income will be officially transferred to charitable projects focused on providing quality education for children from socially vulnerable groups, while 2 free spots will be reserved for social entrepreneurs or veterans. Impact Fuels Our Future!
Awards
● Each student will receive a certificate of completion of the course
● You will be added to the alumni chat and community
● The top students will receive additional grants to continue their education
● Graduates of the course can receive additional consulting support from SC CONSULTING
● Webinar is held monthly by prior agreement. ● The duration is 60-90 minutes depending on the number of participants. ● All webinar participants will have the opportunity to book the course at a discounted rate if desired.
DURATION AND BONUSES
● Information about the structure of the course.
● Answers from the speaker and a detailed understanding of the course content and its value to you in the future.
● Analysis of practical previous cases.
WHAT YOU GET
Free webinar about the course, its value and content
Reviews
After completing the course, we realized:
The financial and organizational structure of the company was worked out, and thanks to this we were able to restructure and improve the way in which the company works.
We saved considerable time and money by contacting Serhiy and his team.
Vasily Kostyuk
Owner of KoscomCable Inc., USA
After completing the course we received a structured and clear explanation of working with finances, and learned how to work with finances - realising that it is not as scary as it seems.
Alexander Gryazev
CEO and co-founder of the construction and repair company "Cosinus Ltd."
After completing the course, we realized:
4 months after the start of cooperation, I received a fully packaged turnkey business without spending even an hour of my time.
I discovered the concept of 'franchise' and understood how it works.
Anastasia Zavadskaya
Head and founder of the chain of beer stores "MaxBeer"
We took the course in order to:
got a structured company.
got an understanding of how to properly structure and scale the company.
Danil Kurbatsky
Co-owner of KoscomCable Inc., USA
We took the course in order to package our business for franchising.
We realized that the franchise is not as difficult as it seems at first glance.
We learned a lot during the packaging process, which I implemented in my business.
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Privacy Policy
In this material, we will tell you why we collect data about you, how we store it and how we use it. The privacy policy described below is relevant for all personal data processed on our service during the purchase of products from the site. Some data begins to be collected already during a simple visit to the resource, others require any interaction with the site and, of course, a purchase.
1. About us
The full name of our company is SC CONSULTING . Our head office is located in city of London. You can find complete information about the company on the relevant page of our website in section "About us". We take full responsibility for the collection and storage, as well as the proper use of personal data of our customers, more about this is described below in the material. In case of any questions, suggestions, complaints and remarks regarding the implementation of this policy, you can always contact our email address sc@savitskiy.biz.
2. Types of personal data in our processing
2.1. General personal data. This category includes the following list of data:
а. Full name, place of employment, gender.
b. Contact information, current bank account specified during registration, and other data specified during registration, including: legal name of the company, legal address, telephone numbers, VAT number, email address for correspondence. Art. Information about the inquiries and purchases you have made.
c. Our correspondence with you. When you contact us by e-mail or when you post on a social network, your communication with the company is recorded. Similarly, during a phone call to our support service, your conversation with a specialist is also recorded. In some cases, the conversation is used not only for archiving, but also for training staff for further work with clients.
d. Information recorded during the use of the site, or our programs and any digital media. – During your visit to the site, the IP address from which you enter is automatically recorded, as well as the type of browser used, the operating system of the web link and some features of your type of response on the Internet. – When you open a newsletter from our company, our settings allow you to receive an automatic notification about this, as well as when you click on a link you receive in our newsletter. – If you allow, then we also receive data about the place where you are.
e. Information about social networks. Social networks may have different settings, so in some cases information about you comes from social networks. When you use any of the networks, you do it with the help of an account, your profile stores data about you, contact information, pattern of behavior on the Internet. If you are interested in the question of what data the social network transmits to a third party, you can find such information in the profile settings of the social network, as well as in the section on its privacy policy.
f. Information you choose to share. This means your personal comments, filling out surveys, windows in the website application, etc.
2,3. Cookies and similar technologies. When using the site, information is also recorded through cookies and similar technologies. You can learn more about this in the cookie policy section of our website.
2.4. Individual services, programs or activities. There is a list of services, events and applications for which we can collect and use not only the data provided by our privacy policy, but also additional ones. Please note: we always inform you about such cases additionally, so you consent to the storage and processing of such data and it won't pass by your attention.
3. How data is collected
Below we provide information about how our company collects, stores and uses data, and the purpose we use it for.
3.1 Informational purpose of data collection and use. In the event that you do not register on our site, or do not provide any information about yourself, we receive only the data provided by the browser. This is the following information:
Your IP address
When a request is made
Greenwich Mean Time
Your request
HTTP status code
Amount of data that was transferred
Conclusion on the success of the request
If the request failed, a message about it
The site from which the request was made
The browser used during the request
What OS is used
Screen resolution specifications
Browser plugins
What software the browser uses, its version and language
Data about cookies is also received, which can be found in more detail in the section on the policy of using these files.
3.2 Data collected during registration. Purchases on the site are made according to a certain algorithm, namely by means of an application. Filling it out involves specifying certain data: the name and address of the customer's company, contact information (phone number, email address, etc.). This information will be stored on our company's server.
Please note: during registration, you separately consent to the collection and use of the data that you indicate in the application. When confirming consent to the order, you must click "yes" under the message "I give consent" or "I confirm consent" regarding the processing of personal data.
4. How is the data used?
a. To contact the customer during application processing. If it is about concluding a contract, the data will be used for its processing. We guarantee security so that information does not get to third parties, for this we use SSL encryption technology. This is especially important when entering financial data.
b. To enable users to use our online services and mobile applications, as they may require the tracking of your geographic location, for example, to show the closest service to you, etc. – To simplify your work with our online services based on the analysis of information collected by our digital media, including cookies. A simple example: the service analyzes which digital channel is more convenient for you to communicate with – it can be mail, one of the social networks, whether you access from a mobile device or a PC. Based on this analysis, the use of the service is organized using the most convenient channel for you.
с. Communication with users. In order to be able to contact you with a message, answer a question or send an offer, we store and use previously collected data.
d. For statistics. There are several types of statistics. The general purpose is to identify the main trends of interest in our services and the main patterns of behavior on the site. And in this case, general data are taken into analysis, and personal data (name, email, etc.) are not used. The data of other information dealers is added to the data collected by us, but the personal conference data of customers is in no case used in reports, etc. without separate consent of the owner. General statistics are needed to improve the operation of the resource, so that our company can best meet the expectations of customers, develop new products and services that are relevant and in demand, make the design more convenient, etc.
e. For direct marketing The personal information you provide during registration may be used by the company to communicate with you for advertising purposes. When sending you newsletters, brochures, promotions, general or targeted to you, we use data. You agree to this when registering on our site.
We work to send you the most personalized information that is relevant to you. So, for this, your data, interests, and network behavior model are analyzed. Not only the data collected and stored by us, but also the open information of other dealers are taken into analysis. But even in this case, no conference information is distributed without your additional consent.
Benefits. Analyzing your preferences, we improve the marketing strategy and personalize our resource for you, and therefore, the use of the collected information in this case has significant advantages for our users. If we already know that you are interested in certain technologies or devices, then the message about new products in this field will come to you first.
– Channels. Advertising communication can be carried out by us using various channels, by mail or in a social network.
– Targeting the user to the audience. This useful option allows us to show you, for example, advertising information of interest to you when you use, for example, Facebook. That is, we transfer the postal address or other contact to the Facebook network, and this resource itself determines whether you have a suitable profile and provides you with marketing information about our resource. Similarly, we work not only with Facebook, but also with other networks and audiences. If you do not want your address to participate in our audience, you can send a letter about it. You can find out more about this on the website of your social network provider.
– You have the possibility to deny or withdraw your consent to receive our messages at any time. Each promotional offer has instructions on how to opt out of similar offers. You can also send us a letter to sc@savitskiy.biz for this purpose.
5. Disclosure or transfer of data to third parties 5.1. General. Disclosure or transfer of the user's personal data to third parties is possible in the following cases:
a. For support. If the third party is an IT service or social network provider, service provider company, advertising agency, fraud detection company, we may share information with them, but there are agreements that they will not share such information further. They can use the data only within the limits. Specified in the contracts.
b. Third-party sites. Our site contains links to other web sites. By moving to another site, you are leaving our site at the same time. Our privacy policy does not apply to other sites to which you link from our page. We cannot guarantee data security when using these resources. You should consult their privacy policy for information on how they collect and use your personal information.
6. Safety and security
6.1. SC CONSULTING takes all necessary measures, both technical and organizational, to protect users' personal information from transfer to third parties and non-agreed use.
6.2. We store personal data for the entire period that is necessary to fulfill the purposes specified in this Privacy Policy, or the term provided by law (in case of disputes).
7. Your rights
If you do not wish to save your personal data, you may not register on the site. We advise you to refrain from this, because from a technical point of view, we do not have the possibility to distinguish registered users according to their desire or unwillingness to save data. That is, during registration, all users agree to save data, please take this into account.
You have the opportunity to access your personal data, and you can change them at any time. If you decide that you no longer agree to the storage of data and object to their processing, you must notify us by e-mail, attaching a screenshot of your identity document to the message. Email sc@savitskiy.biz.
There is also the possibility of data cancellation, along with this, your registered profile will be completely deleted from the site. In the future, you will not be able to use the site. Please note: if you delete your profile, your data may still be stored on our servers. In order not to receive marketing messages, simply refuse them, there are instructions for this in each such message. This can also be done by sending an email to sc@savitskiy.biz.
We inform you that, in any case, you can always file a complaint with the relevant data protection authority. You can also always contact us for any privacy policy questions or clarifications.